Early morning signage shoot in Cambridge

Photographing new signage for press releases, websites & marketing material might sound pretty ordinary, but to get the most out of any shoot, the key is preparation. Needing the images by early afternoon I was given one morning to shoot a handful of images of the ‘shop front’ of Carter Jonas in Cambridge.

I decided to arrive nice and early. 6:45am, scoping the area, working out what could and would work.
Within 10 minutes I was standing in the road, shooting from the tripod while cars very kindly avoided hitting me (a couple of near misses!) it was one hell of a bright day, but thankfully that early morning sunlight worked a treat!