Portrait of Biscuit Jill

Biscuit Jill

“Around 9 years ago I belonged to a business networking event in Norwich and we were provided the opportunity to visit the BigC centre in Norwich. The first thing that happens when you arrive is you’re given a cuppa and biscuit… instinctively I asked, “who provides the biscuits”… to cut a long story short, I thought I can do something to help… move forward a little while and I setup a twitter account ‘Biscuit Jill’.

Before too long I was meeting people in car parks, underground passages, cafes, hotels, all to be given packs of biscuits. It was all rather comical, but importantly served a crucial element to the offering of the BigC centre, it saved them money, time and effort.

Whenever I was at business networking events, instead of talking about my business, I talked about biscuits, why I am Biscuit Jill and how important every pack of biscuits is!
People would often say to me, “it’s only a pack of biscuits” but honestly, its so much more than that.
There is something so very British about coming in, sitting down, and having a cuppa and a biscuit. It’s a conduit to conversation. It’s such a simple thing, but so important.

You should see my spare room it’s like the biscuit isle of Tesco’s!


I’ve just collected my 30,000 pack of biscuits (recorded in 2019) and I’m incredibly proud of what I’ve instigated how the community has come together. After all, we’ve all been touched by Cancer in one way or another”

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