Cemex Hackathon | Cambridge

What exactly is a Hackathon? that was the question I was asking about 10 days ago when a booking popped in for a two day shoot in Cambridge working with worldwide brand Cemex.

Arriving at the fabulous Moller Centre, it seems I wasn’t the only one asking that question… However, after two long days, lots of coffee, coca cola and tremendous food – the brains of the 150+ people certainly had a good workout!

Come 4pm on Saturday the final ideas were presented, prizes awarded and the commitment from the company to develop the idea.. what a fab way to generate ideas and ‘move forward’ as a brand.


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